A nice refresh and very relevant to what I am trying to do for my GoTv brief. I like the way the 3D style motion reviles both the station logo and programming information quickly, but unhurried in feel. A very polished piece of work. Made by http://www.ruddstudio.com/ I will post up more of there work soon because there is quite a lot of quality motion graphic stuff they are making.
(via Creative Review blog )
Channel 4 Branding 2010 from ruddstudio on Vimeo.
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