For a bit of research I looked at some existing TCM idents, as I plan to base my own on a film season for this channel. They use quite a clean look in all there own graphics. Even better, they like to have text moving around in 3d (even on the menus os the website (http://www.tcmuk.tv/) this is great because I want to use 3d in my own idents and I am thinking these will be mostly type based.
This is one from about four years back, I like how this is technically very complex but restrained in its treatment. Black and white is a bit of a short-cut to making something look classy but it works well here. This succeeds in mixes classic stye with contemporary aesthetics which is what they were after I would say.
This one is a good example of the 3D text thing they like that I was talking about. I dont really like the layered style over the top of this one. I would have left that out.
This is a newer one. You can see they have gone upmarket, almost to the point of being a little pretentious here I would say. Again nice 3D text used in the logo graphics.
For me own I want to add a bit more energy and swagger (it is gangster season after all).
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