Engage Mutual Research

Ok this it pretty dry stuff, but I have decided to make a determined effort to actual blog things that I have looked for this brief, We shall see how this goes..

First up, some links. I have been looking at other Mutual insurance/assurance companies websites for some ideas and inspiration and to compare to Engage Mutual's own site

Uk sites

http://www.lv.com/

http://www.co-operativeinsurance.co.uk/

World

http://www.newyorklife.com/

http://www.libertymutualgroup.com

https://www.gjensidige.no/no/0/Toppmeny/English/Insurance

The main thing I noticed was that none of these companies make a big thing about the 'mutuality' This is something that Engage Mutual wants to do looking at the YCM brief. The design of the sites are very plain apart from the LV site. LV has a far stronger branding and logo than the rest. Engage Mutual have used lots colours on the home page, I feel they should stick to the colours in the logo plus black white and grey as LV have done.

Another thing I found: searching Youtube I found a TV advert from Engage. This is sadly the only motion graphics relating to the company I could find.
Its a bit 'daytime telly' if you know what I mean, I wont say anymore.